Expressive typographic posters that experiment with different forms of type.
The first poster is based on the word “Gift”. The idea behind my piece was to convey the feeling of giving yourself away to the point where you start to break apart. Therefore, I used imagery of a hand reaching out to give something. Some of the most prominent words and phrases I used were “Give not get”, “You want more” and “How do I give more, what do I have left for you”. The colour red used throughout represents the passion and pain that the giver feels by looking like blood. The “to:” at the bottom shows that even this piece is a gift.
The second poster is a Risograph print. The idea was to display the beautiful forms of the letter “I” in a dynamic layout. I used many typefaces to show contrasts in structure, weight and stance.
I started brainstorming by looking at the definition of the word “gift”. It had two meanings, one being an item that is given away without payment, and the other being a natural ability or talent. When I thought of the word “gift”, I immediately went to a more elegant and royal feeling to represent being gifted. However, I ended up with the idea of giving yourself away and an unraveling hand. The phrase “Give not get” stuck out to me and I wanted to repeat it multiple times throughout the poster. I came up with more phrases along the way.
I used a picture of a hand as my base to get the shape of the letters. I wanted to repeat several phrases in different sizes, typefaces and orientations to create a dynamic layout. I tried to create fingers by using many words in a small area, but it ended up looking messy and unlike actual fingers when I removed the hand underneath.
I decided to use fingers instead of words in their place. I felt that it was more effective in conveying human emotions as the giver keeps giving more of themselves away, to the point where they break apart. I added a red circle to ground the piece and a line at the bottom to convey the word “gift” show through stronger. I also added more type along the side of the arm to make the shape easier to read.
In the next iterations, I added offset red text to provide more interest in the piece. I changed the large circle at the top to a thumbprint and repeated that at the bottom instead of the finger for consistency. Overall, I created more cohesion within the piece by incorporating the colour red.
"The Letter "I" Process
When I started sketching, I knew that I wanted to experiment with line because it mostly makes up the letter “I”. The thumbnails that I was most interested in were ones that had a diagonal direction to them. Since the letter is so vertical, it was interesting to play with different angles it can be displayed in.
I chose three layouts to work on digitally in greyscale and decided to move further with the last 2. I ended up deciding on the second layout because I found that the strong diagonal line was the most interesting to me. I made it more dynamic by changing the secondary text to be vertical, adding in a knocked out script typeface and adding halftones in the final poster.
What I learned
Use different design elements and technique to create an interesting piece. I created unique layouts by using different type, shapes, directions and colours.
Don't go with the obvious
…and try to think of something new. I realized that I could use what I was given in a different way than what I expected. I thought of a new way to use the definition “gift” after going through the obvious options and I used a diagonal composition on a letter that is normally always seen vertical.
Sometimes design is just trial and error. I went into both of these projects with a rough plan and simply created as I went by trying different typefaces, sizes and placements. It was fun to use my creativity to start something and my design eye to adjust when I needed to.